Why Intent Pools Are The Hidden Key To Understanding Facebook

Today we're going to be looking at Facebook Lookalike Audiences. For those contacts that Facebook does find a match for, it then analyzes all of the data points it has of these contacts (location, job, page likes, hobbies, etc.) and cross references this to all other Facebook users within your audience specifications, i.e. geolocation and size.

If you're not sure how to set that up, under Source click the Create new button then choose Custom Audience > Customer File > Add customers from your own file, then proceed to either upload your CSV file or just copy and paste your email addresses directly into the box.

Custom Audiences gives advertisers tons of options for enhancing ad results as there's so much that can be done targeting Website Traffic and Events. 4. Click "Create Audience" and wait while Facebook matches users and populates your new list. This allows Facebook to match your customers to their profiles on Facebook.

Once someone does purchase your product, you can add them to a new web traffic audience (customers) because they visited your product's post-purchase page (i.e., the Thank You Page). In this article, we'll cover the basics and benefits of Facebook's new Lifetime Value Custom Audiences and Value-Based Lookalike Audiences.

After analyzing this information, AdWords finds new users whose interests are akin to those of your existing customers. Finding and selling to new customers is better. You can build this audience by uploading your database of customers, or on the basis of traffic to your website or app.

To create a Custom Audience, go into the Ads Manager and select Audiences from the main menu dropdown. It will make your company more profitable and help you determine the ideal customers to focus your marketing and sales efforts on. This is an extremely effective method of reaching new potential customers - who are more likely to convert based on past behaviours.

When performance is driven primarily by an intent pool, not broader characteristics of the target audience, once it is exhausted, Facebook will perform like standard display media. Facebook will allow you to use a source audience of as few as 100 people, but bigger numbers increase the likelihood that the data will be relevant, so my recommendation is at least 1,000.

According to Mashable , Facebook claims an online retail partner has seen a 56% lower cost-per-fan acquisition cost and a 94% lower cost per checkout with the use of Lookalike Audience targeting. In other words, your audience consists of people who were on your CSV list at the time of import.

For each list you import, a new custom audience will be created. As Claire Pells points out in her article, 5 Reasons to Promote Your Blog Posts With Facebook Ads , you can help a piece of content gain significant traction by remarketing to customers on your email list who didn't read your post.

Then, ask yourself how much these customers typically spend, how often they make purchases and how long you think the relationship is likely to last. When he's testing different lookalikes, he might have a lookalike audience of his email list, a lookalike of people who are engaging with his Facebook page, and a lookalike of people who are visiting his website.

You then simply give your audience a name and select 'Create Audience'. The possibilities for lookalike audiences (and the degrees of similarity they represent to your chosen source audience), are endless. Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page.